This is a little extra in addition to my post from yesterday. I watched this programme tonight and thought it summed up the whole idea of brand swapping. It's presented by Gregg Wallace and the dishy Chris Bavin and it's called 'Eat Well For Less?', I imagine it's going to be repeated at some point but if you can't wait until then it's on BBC iPlayer right now.
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Did you know that in the film Toy Story, Sid's hallway carpet is the same design as the hallway carpet in The Shining? That's well creepy.
Heeeeeeeeeeeeres Jonny!